The most important part of a successful content rollout is creating a detailed plan to produce and publish the content. Websites that rely on a...
What is the biggest challenge for any business?
Let us guess, you want your target audiences to find your product or service rather than your competitor.
Even if you manage to rank on the first page of Google, it can change on a dime with the changing SEO techniques.
So what do you do about it?
You need to stay on top of the SEO game.
It begins by tapping into the core issues of your target audience and the keywords they will search for.
Do you know what is the best part?
There are several things that you can do to increase organic traffic except for your time.
Here 17 amazing SEO tips to fuel your organic traffic:
1. You need to optimize based on the reader, not search engines
To start with you need to prepare the buyers' persons so you can create the target content.
By giving your audience the content that resonates with them, you can improve the SEO quality.
This starts with addressing their core problems and looking for the keywords that they are likely to use in their search queries.
Just optimizing the search engine is not enough, you will end up confusing among the keyword-riddles.
Based on the buyer persona, you can keep optimizing the search engines.
2. Keep Blogging
The most effective way to increase organic traffic is through blogging.
This way you can go in-depth rather than what having a website allows.
The only way to attract people is by creating a huge catalog of content that may be useful for your potential clients.
A persona-optimized content is a real friend when you want content based on your market.
But spammy or poorly-written content can harm you more than good.
3. Always stay in touch with different platforms
You need to read, comment, link your blogs and websites to attract potential customers.
A favorable place to begin is Quora.
The best way is to answer the queries of the people and provide value to your people.
You need to provide tangible insights for the areas you are expert in.
4. You can use long-tail keywords
Most marketers make the mistake of just using the most popular keywords in the market
This way Google and other search engines can identify the destination of a blog or website for any particular subject.
Such techniques help the ideal customers get to you.
To rank higher on search engines, you need to try to own a sphere of content for a specific niche rather than targeting all SEO-related keywords.
5. Get the Meta Title, Description, URL Right
Undoubtedly all SEO factors are crucial to getting things right, but through metadata and meta description you can exactly tell Google what you want.
Here is a pro tip for you, you can use several tools like Ahrefs, Yoast SEO plugin, and HubSpot’s SEO tools for your page optimization.
6. Create Quality Content Consistently
You need to create and publish content often for a better reach but this shouldn’t be done by compromising on the quality.
Your quality content should have leadership articles and thought-provoking blog posts that you publish on your blog and website.
This in a way means you can create more organic traffic to come your way.
7. Make use of Internal Links
So once you have published a decent quantity of content, your next step should be to link your blogs internally.
This way you can guide visitors to quality content one-by-one so visitors can stay a little longer.
Creating a chain of internal links can boost your search rankings.
8. Boost up incoming Links
Do you know how Google prioritizes the links? They give higher importance to links coming from trustworthy sites.
And how do you boost up incoming links?
You can encourage friends, clients, partners, suppliers, family members to link their content to your website.
The more links you have, the higher chances of your ranking as you become an authoritative source of search engines.
Also, make sure that Google is careful about the spammy links that come from low-reputation sites.
Such links can cause damage to your search engine optimization.
9. Link your Content
You can also link your content on personal blogs, Twitter, Facebook, Stumble, LinkedIn.
So this way you can filter the audience coming from different channels. Also, it is a signal to Google that your content is useful, interesting, and relevant.
10. Try to use Social Media
You can build social networks like Twitter, LinkedIn, Facebook, and Instagram, etc with social posts.
These activities help your website rank higher on the internet. Also, add a share button to make it easier for your users to share the content.
11. You can optimize results through data and metrics
Just creating content and publishing it won’t work for you.
The most important thing is to use Google analytics to keep a track of visitors to your blog and website.
You can utilize such insights to see the keywords they are typing to fine-tune the content.
Once you have the relevant keywords, you can give your customers what they are looking for using these keywords in the content.
These types of content can include information, quality advice, and insights.
12. Look for Competitor’s Search Traffic
Who does want to find out the keywords your competitors are ranking on and what amount of traffic each keyword is bringing?
Well, you can do that in a few seconds with Ahrefs Site Explorer. You need to enter the name of your competitor’s domain and click on the “Organic keywords” report.
From here you will get a list of keywords that are ranking higher on your competitors' website.
13. Set-up Alerts to spy on competitor’s new keywords
You can keep a tab on the competitor’s strategy by keeping an eye on the new keywords.
This way you can also target the new keyword targeted by your competitors.
It can be done by setting up an alert in the Ahrefs which in return will send an email summary of the new keywords that are ranking higher.
14. Leverage Real-World Case Studies
Once you get the high ranking keyword of your competitors, you can make your content stand out by using real-world case studies.
15. Use Permanent (301) Redirects to Move or Delete the Pages
You should always use 301 redirects to the old one to new URLs. Google has recently confirmed that 301 can pass full link value.
16. Install an SSL Certificate
You can consider moving the website to SSL. Google usually prefers to boost the site that is accessible over HTTPS.
You can get a free SSL certificate for your website through Let’s Encrypt or Cloudflare.
17. Look for any drop in Search Traffic
Keep an eye on your search traffic. If it drops it means that your website might have picked up a penalty.
But before you start, make sure that you have checked for everything on your website that can result in a drop in the traffic.
Do these things include if your site was down so long? Was your analytics code installed properly?
Also, check maybe you have blocked the search spider mistakenly?
These are amazing tips that Crazy Rise have clubbed for you that can help you with organic traffic.
People have tried implementing them in the past to get the best results.
We recommend you to try them and let us know if they have worked for you.
Please share if you have got any SEO tips that you want us to add to this list.
You can leave the comment here and we will add it to the list.
Abhay is a Digital Marketing Guru and an accomplished entrepreneur with a decade of experience working with various businesses varying from startups to established brands. He co-founded many companies like CrazyRise, PrintYo, Logicsofts and more. He is passionate about SEO and Online Data Analytics, which plays a vital role in any business to grow and mutate as per the data results.
You know that SEO is important. But do you know how to optimize each and every page of your content for ranking highly in search results? There’s...
No matter how strong the content writers and editors are on your marketing team, site content analysis tools are a must-have. Content analysis and...
The older your content gets and the less attention you pay it, the more likely it’ll start to lose traffic and fall in search rankings. Before you...
Link reclamation is one of the easiest ways to build links as 90% of the hard work is done for you.
The process involves finding mentions...
Link building isn’t complicated:
But you need the right strategy if you want results.
The truth is, you can land high quality...
SEO requires a lot of work. Much of it is technical, whilst the rest usually takes an age to complete. Any tactics often take a while to generate...
Online activity is more active than ever.
According to SocialMediaToday, the number of minutes spent by readers on news sites has increased...