Among all of the ranking factors Google consider when looking at a link to a page, anchor text is undoubtedly one of the most powerful. If a link is a vote for a page, the anchor text used to link is one of the clearest signal of why you are linking to that page: what is this page actually about?

So powerful, in fact, that they have created numerous penalties for those that have abused anchor text by creating 100s of links to their sites. (*We don't do that here. Lesson learned, a few too

Keywords are the starting point for any SEO or PPC campaign. So it's okay to get a little bit obsessed with uncovering fresh new keyword opportunities.

There's no shortage of articles telling you how to optimise for these opportunities, but what about finding the keywords? This blog will explore how to start your search for new keywords and how to qualify them.

SEO Scout makes it easy to find new keyword opportunities and ideas by scraping Google Keyword Planner, the Google SERP, Quora and

Who doesn’t like discovering new things–especially when there’s a good outcome? Maybe it’s a cafe that sells heavenly donuts or a local park where you met the love of your life.

Maybe, it’s low-hanging fruit (i.e., easily optimizable long-tail keywords) you found through Google’s Search Console that boosted an old blog post’s organic traffic by 7x (fingers crossed).

Unfortunately, keywords don’t come to you in a flyer–you have to go looking for them. So when you do need to target new

Before you learn how to find and rank for long tail keywords, you'll probably want to know what the heck a long tail keyword is.

These keywords and phrases might not have the dazzling search volume of short head keywords, but they are vital for any good content marketing campaign.

In this article, we will walk you through how to find long tail keywords relevant to your business. We'll also show you how to find and rank for these keywords using SEO Scout. Use this simple guide to help inform

A key factor in on-page SEO is internal linking. Internal linking helps to bring context to the online experience and provides signposts to help users find what they are looking for. When done correctly, internal linking can help to drive up the time spent on your website. And when this happens, Google typically takes note.

What are internal links?

Internal linking is the internal structure of a site, or how pages are linked to one another. Users and search engines will benefit from a

Internal linking is one of the most overlooked aspects of SEO. When done right, it has huge potential to improve your ranking, as well as providing a smoother UX.

At SEO Scout, we’re well aware of the importance of an effective internal linking strategy. That’s why we provide a dedicated Internal Links Analysis tool to help you optimize your internal link structure and enjoy the resulting boost in your rankings.

Keep reading to learn why

Only 25% of users will venture to the second page of search. This means that 75% of users will find what they are looking for on page 1. If your site appears on the second or third page for a keyword, you could be missing out on a boatload of traffic.

Keyword positions matter, and keeping track of where your site appears in the rankings can help to inform your strategy.

This guide will explore how keyword rankings are calculated, why

When surfing through the web for information, you want to find relevant and accurate results fast. Google understands that. The fact is that thin content doesn’t deliver on those two factors. Google knows that, too. So, search engines won’t rank web pages with thin content because they’re not valuable to the user.

Naturally, for website owners, the

Before you learn how to find and rank for long tail keywords, you'll probably want to know what the heck a long tail keyword is.

These keywords and phrases might not have the dazzling search volume of short head keywords, but they are vital for any good content marketing campaign.

In this article, we will walk you through how to find long tail keywords relevant to your business. We'll also show you how to find and rank for these keywords using SEO Scout. Use this simple guide to help inform

Picture this: You’re on your private island where you picked your own coconuts to make a killer piña colada.

Naturally, you want to show off your creation to everyone. Get some oohs and ahs, hopefully, some customers. The problem? Your desert island has no docks, so people can’t visit with their boats. They could swim, but drinking and diving isn’t the best idea. Since there’s no easy access to your island, nobody gets to enjoy your piña colada. All that hard work, for what? Nada.

This is

Did you know that American digital media consumption surged 15% (an extra hour) to seven hours and fifty minutes in 2020? It’s really no surprise considering we’re all stuck at home glued to our screens for entertainment.

The question is, what are you, as a business, doing to feed this growing demand? After all, more media consumption means more opportunities to create relevant content to be with the

“Optimize your content with the top keywords and set yourself up for SEO success.”

How many times have we all heard that phrase? Countless. Consequently, most businesses vow to rank for these high-ranking keywords, forgetting that they’re also the most competitive for ranking and search traffic.

While ranking for high-volume search terms is a good idea, it’s not always the best starting point. An often overlooked SEO strategy is finding striking distance keywords to optimize content and

Your target audience has questions. And answering their questions at the right time could help to turn browsers into buyers. Solving problems and setting your site up as a resource is not just great for SEO; it's also excellent for brand awareness.

A website FAQ page or section is a great way to help turn website visitors into customers. You can capture attention, engage the visitor and present your business as a solution to their problem. And if you're worried that your site is a little thin

Your content is like a baby. You invested time, money, and headache to nurture it with keyword research, backlinks, and quality storytelling. You raised it well, and now, it’s ready to soar high into the top ranks of search results. They grow up so fast.

The thing with content is, like kids (and adults too, for that matter), there’s always room for improvement. Any responsible parent ensures that their child continues to improve and grow. **That’s exactly what you’re doing by implementing

Keyword cannibalization is an SEO issue that often goes unnoticed but has a huge potential impact on your rankings. Unfortunately, with many SEO tool sets, it can be a long, laborious, manual task to find and solve issues of keyword cannibalization. Not so with SEO Scout. Our Keyword Cannibalization tool automates the process, saving you time to spend optimizing your SEO elsewhere.

With that said, in this

Competitor keyword research is a great way to uncover high intent keywords and low hanging fruit. Identifying content gaps on your website will allow you to improve the customer experience and increase brand awareness.

SEO Scout makes it simple to identify competitor keywords to add to your content strategy. In this guide, we’ll explore how to check a site and see what keywords it ranks for to find new opportunities.

What is competitor research?

Competitor research is the process of

Content relevance is about more than just ticking boxes for search engines. If you want your content to be genuinely valuable, you also need to tick boxes for the reader.

Using the content grader tool by SEO Scout allows you to meet and exceed the reader’s expectations. Knowing what to include and what to leave out of a page can be a minefield, but with the SEO Scout content grader tool, you'll never be left in the dark again.

In the guide, we'll explore how to write compelling content that

As an SEO, you know that in order to rank #1 on the search results page, you need external backlinks from high-authority websites, quality content, and keyword implementation. But in all honesty, internal links don’t get enough love. Not only is that incredibly rude to internal links (you should apologize right now) but, you’re missing out on opportunities to bolster

So, you’ve done the keyword research, and you’ve weaved all the right buzz words into your written content. Look at you, prioritizing SEO as any smart business would. But, how do you know if it’s working? How can you really tell if the 13 times you mentioned “best mountain bikes” did anything to match search queries?

You must be able to track the long-term performance of keywords. Luckily, the best SEO reporting tools feature a keyword rank tracker that arms you with critical information that

When you've hit a wall with keyword research, you might need some fresh ideas to help move things forward. The good news is that competitor research is easily carried out using SEO Scout.

The SEO Scout competitor research tool helps you steal competitor keywords to use them on your website. This article will teach you how to do this and help improve the effectiveness of your SEO strategy.

What is competitor research?

Before you start worrying about stealing your competitor keywords, let's

A crucial part of keyword research is the SERP analysis. During this important step, you will explore the current results for your chosen keyword to determine if your keyword is worth targeting and likely to rank. Learning to read between the lines of the SERP is an invaluable gift that every SEO should develop.

SERP stands for Search Engine Results Page. SERPs are where you find all the results from search engines like Google, Bing and Yahoo when someone does a web search.

There are many

When we think about boosting SEO performance, the first thing that comes to mind is pumping out more content to rank for more queries. But, what if it’s not always about adding but removing and fixing content, too?

Admittedly, removing content to improve SEO performance does sound a tad bit contradictory. More content is supposed to rank for more queries, after all. How would you know which content to remove anyway? What does content pruning even mean? There’s no way content pruning