Why Being Digitally Discoverable is More Vital Than Ever

Online activity is more active than ever.

According to SocialMediaToday, the number of minutes spent by readers on news sites has increased by 46% since last year, and the daily time spent on apps increased 20% year-over-year.

According to MarketWatch, Facebook is also seeing record usage highs, specifically in those countries hit hardest by COVID-19.

Regardless of the platform, digital marketing is evolving. Companies have adjusted to working from home, as well as the financial burden that is removed by no longer needing an office space for their employees.

Double Your Online Sales: 9 Effective E-commerce SEO Tips for Beginners

If you want your business to thrive, it only makes sense that your next step is to bring your business online. However, it is more than just having an e-commerce website.

Whether it is an online store or just a business website, there are things that you need to do in order to establish your online presence. This includes ranking for relevant keywords, acquiring quality backlinks, engaging with your customers via social media, and streamlining your e-commerce fulfillment process.

Thus, you need to know what e-commerce SEO is.

The Best Keyword Research Tools For SEO in 2020

If you are looking for advice on the best keyword research tools are for 2020, you have come to the right place. Whether you are starting a blog or developing content for your business, researching and implementing high-quality keywords is one of the most effective ways to attract consistent and quality traffic to your website. Keyword research plays such a crucial role in ranking well and earning the organic traffic that you need for your site to be successful. We have done the hard work of finding the best free keyword tools, so you don’t have to. We highly recommend you look through these options and see what you like best!

The Best SEO Browser Extensions, Plugins + Tools For Chrome & Firefox

If you're a marketing professional or run your own business, you know how time-consuming SEO can be. Many different factors go into optimizing your website and driving qualified traffic that can be hard to keep up. You need to analyze a variety of metrics, perform keyword research on a regular basis, ensure all of your metadata and on-site content is optimized, and continuously update the technical aspects of your website. This can be a lot to manage at one time.

Google Trends SEO Explained: How To Use Trends For Keyword Research

Google Trends is a search platform that shows the popularity of a search term over a chosen period in a selected region. It provides insights into demographic information along with related topics and queries. Google Trends also allows you to compare multiple search terms to see which ones are performing better than others.

Long Tail Keywords: How to find, target and rank for low competition terms in SEO

Finding keywords that bring in a ton of converting traffic is a tough job for any content creator. Ranking for high-competition keywords is almost impossible with today's content overload.

Luckily there are ways to go for keywords that are considered “low hanging fruit” that get you traffic with a high conversion rate.

Thisis done through long-tail keywords. If you don’t know what a long tail keyword is, then you are missing out

Understanding Google Monthly Keyword Search Volume

Keyword search volume is an estimate of how frequently a specific phrase is searched on Google each month. It is often used by SEOs to help prioritize content creation to target the most valuable keywords - or simply those that are most likely to result in top rankings.

12 SEO Tips For Blog Posts: How To Optimize Your Article For Organic Traffic

With the constant call to produce more and more content, business owners often find themselves turning to blogging as a way to create more, and connect with their audience. With this comes the need to make sure that this blog content is well optimized and written to rank well in the search engines. We're here to try and help you get ahead of the game when optimizing your content by providing you with some of the best SEO tips for your blog.

The Best SEO Plugins for WordPress in 2020

The power of WordPress is truly in its plugins. By utilizing the plugins people have made, you can turn your WordPress site into pretty much any type of online business you'd like. You can build an eCommerce empire, a membership site, or create a blog optimized for SEO all through the power of WordPress, and various plugins. No matter what type of site you're building, you're going to need strong SEO. In this guide, we're looking at the best WordPress SEO plugins to help you to make improvements to your content, as well as the technical side of your website.

It is estimated that over a third of all websites currently online are built using the WordPress platform, so you can see why the market for plugins is huge. We've covered SEO plugins based on what functionality they offer, but some plugins will do more than one of the functions explored below, so you might find some overlap between them.

Is Organic Click through Rate A Ranking Factor?

Its been a hot topic in recent months - does Google consider Organic Click Through Rate when deciding where to rank a site?

In short, I feel reasonably sure they look at a page's click through rate in retrospect. A poorly performing page might see its position fall due to a low CTR.. but it is less clear that a high CTR will help lift a page higher in the search results (SERPS)

More to the point: If improving your page's appearance gives you a 20% lift in CTR - and thus traffic - does it even matter if it goes on to improve your rankings or not? The bottom line is that its a great way to get more traffic from your existing search positions.

When there is a simple tactic that can add a significant amount of traffic overnight we shouldn't ignore it. The increase in clicks alone is worthwhile. Any further increase in positions is the a welcome bonus!

Creating your first SEO test

It's simple to get going with SEO Scout. All you need to do is:

  1. Connect your Search Console (Google Webmaster Tools) account
  2. Choose the site you wish to run tests on
  3. Add our tiny javascript snippet to your site
  4. Create a test from your dashboard

In this video we walk you through creating two simple 'title and description' tests aimed at optimizing a site's appearance in Google. The first test is aiming to broaden the keyword coverage in the title and description with the main goal of increasing rankings for longer tail terms, while the second test is more focused on raising average click through rates by making the site's snippet on Google appear more attractive.