The older your content gets and the less attention you pay it, the more likely it’ll start to lose traffic and fall in search rankings. Before you know it, you have piles of old articles collecting dust on your website, providing no value to you or your audience.
What do you do now? Do you forget about that content and move on, or do salvage some articles and revitalize them with updated information?
Whether you’re a small business just getting started on your blog or a large business with pages of old content, there’s one strategy you need to work into your content marketing roadmap in 2021. That strategy is content refreshing.
I’ll show you step-by-step how to refresh your content in this guide.